A second-level domain (SLD) is the section of a domain name that is to the left of the dot.
A top-level domain (TLD) is the section to the right of the dot, also known as the domain extension.
Example: google.com
Where ‘Google’ is the SLD and ‘.com’ is the TLD.
Second Level Domains
When you invest in a domain name on the legacy internet you can only purchase a SLD from a registrar like Namecheap or GoDaddy. Technically you are renting the SLD in annual increments. You never actually own your domain name.
These domain names are controlled by a centralized organization called ICANN (The Internet Corporation for Assigned Names and Numbers).

Top Level Domains
The most common Top Level Domains on the legacy internet are .com, .net and .org. These TLD’s are not available to purchase.
However, with the advent of blockchain technology and web3.0, you can know own your name on the decentralized net as a TLD.
So as an example, instead of renting ‘ErniesRealEstate.com’, you can now own ‘.erniesrealestate’. How cool is that?
Benefits of Owning Your Name on the Blockchain
Here are a number of benefits of owning your own name on the decentralized net:
- You own your name
- One time investment
- No annual or increased fees
- Censorship proof
- Decentralized
- Secure
- Private
- Future proof
- You have the option to sell SLD
How to Purchase Your Name on the Blockchain
To buy your name, brand or even an emoji as a TLD on the decentralized net in three easy steps:
- Head over to https://www.namebase.io/ and create an account. Buy Handshake coins (HNS) with USD or Bitcoin (BTC).
- Bid on your name or brand. Names are offered through an Vickrey-style auction that runs entirely on the blockchain. If your name is unavailable, bid or submit an offer on the secondary marketplace.
- Use your name. Creating a website, use a custom URL redirect or even sell subdomains (SLD) from your Top Level Domain.

Let Us Do The Heavy Lifting for You
Buying your name on the decentralized net is a simple exercise but if your eyes glaze over with the talk of blockchain technology, Bitcoin and Vickrey-style auctions, let us do the it all for you.
We will bid or negotiate on your TLD to secure it and then transfer ownership of your new domain to you.
If you are serious business person, contact us here with the following information:
- Your Name
- Business Email
- Company Name
- Name of the TLD you wish to purchase
- Budget
We will work on your behalf to secure your name on the decentralized net at the lowest possible price.

The Acquisition Process
Auctions run for 720 blocks – 5 days.
After the initial auction there is a Reveal period of 1,440 blocks – 10 days.
If your name is already taken and available, buying it in the secondary market can be much quicker.
Immediately after the purchase we will transfer your domain to your business email address. Please note, ONLY the business email address supplied will have full control over the TLD once we have transferred it.
All the auction or offers made to purchase your TLD and the transfer to your email address are recorded on the blockchain so the process is transparent and secure.
We charge a flat rate of 20% of the purchase price to secure and transfer your TLD.
Contact us here to secure your name on the decentralized web today.
What’s the Difference Between a SLD and TLD?